I specialize in providing health and wellness content. In addition to finding my writings in print and online publications such as Chiropractic Economics magazine, I've also created content for doctors, dentists, medical academies, massage therapists, mental health practitioners, and a variety of other health professionals.
If you provide health services, you may be wondering why you should hire a freelance writer. That is a very good question, and here are five reasons to consider.
#1: You Don't Like to Write
I've had clients hire me to ghostwrite their content because they'd rather do anything in the world than sit down and write. One of my clients has compared it to the same type of pain experienced when having your fingernails torn off. The problem with not keeping your content current because you don't like to write is that this can prevent you from connecting with your target reader. It lowers your page's search rank and makes you harder to find...even for those who are actively searching for your services.
#2: You Don't Know What to Write
Have you ever sat down to write only to find yourself staring at a blinking cursor on a blank computer screen? Writer's block is rather common, especially if you don't understand what creates it or how to stop it from happening. Hiring a professional writer keeps you from wasting valuable time because you don't know what to write about. I've spent many sessions with clients dedicated solely to creating editorial calendars for their health businesses. You can then take this calendar to create your own content if you wish.
#3: You Don't Have Time to Write
One commonality I've noticed among the health professionals I've worked with is that many are incredibly busy. Their days are filled with seeing patients, noting charts, and keeping their offices up and running. If this is you, it doesn't leave much time with friends and family, let alone time to create content for your website or blog. Hiring a health writer enables you to tend to your obligations (and hobbies!) while also keeping your online content current. It's like hiring a landscaper to look after your lawn. It frees you up to do other things, making it worth the investment.
#4: You Don't Know How to Create Effective Content
When I first started as a writer, I thought that all you had to do was sit down and type and you were good to go. Fortunately, a successful marketer took me under his wing and taught me otherwise. He shared his many tips for creating content that is both interesting to the reader and effective from an SEO perspective. Hiring a health writer to create this type of content saves you from having to 1) learn these tricks yourself or 2) waste your time creating content that doesn't deliver your desired results. For instance, I've helped clients achieve first-page Google rank, increase their email open rates by 50%, and more. This is one of my favorite parts of the job!
#5: They'll Do the Research for You
If you've spent any time online, you already know that the web is full of incomplete and often inaccurate information. In health and wellness, this can be dangerous for consumers. Hiring a health writer enables you to tie your own expert advice to that found in scientifically proven studies without having to do this research yourself. I am familiar with the most reputable journals in the field, so I can usually locate supporting data fairly quickly. Taking the time to do this shows your patients and readers that you care enough to supply only fact-based information.
If you are interested in hiring a health writer or would like to discuss your content needs, contact me today. Even if we decide to not work together, I'd be glad to answer your questions or help lead you in the right direction. The way I see it, any time I can help elevate health-related content found online, it's a win-win!