As a writer in the health and wellness space, I have the opportunity to speak with a variety of healthcare providers. The one theme I consistently hear is how they struggle to keep up with their content in addition to treating patients. If you are feeling the same, here are a few strategies that may help.
1. Bulk Your Posts
Let’s face it. If you think you have to find time every day to create your content, you’re more likely to put it off. Instead, aim to set aside a certain block of time weekly or monthly to create a bunch of posts at once.
For example, if you want to post a new blog every week, set aside a few hours one Saturday or Sunday each month and write them out. Then all you have to do is publish them (which you can bulk schedule too). The time-consuming work is already done.
2. Do a Topic Montage
If you don’t have a lot of free time to write (or don’t like to write), another way to continue to post relevant content is to do a topic montage. Find a few articles online that all talk about the same thing and write up a short post that simply provides links to these other sites.
The benefit of this approach is that you don’t have to write any more than a few sentences, yet you’re still able to provide your patients important information. The article links can also boost your site's search rank, especially if they link to reputable, high-traffic sites.
3. Repurpose Old Content
No one says that every piece of content has to contain the latest and greatest information. In fact, you know as well as I do that some of the best health-related advice has been around for years, if not centuries.
One way to take advantage of this age-old advice is to simply repurpose older content on your website. Pick a blog that you posted long ago, update it with a new story or new research, if there is any, and post it again. This helps it reach patients who’ve joined your practice since it was originally published.
4. Publish Videos vs Writings
Another option is to focus more on the creation of videos than written content. Videos can be created fairly quickly with nothing more than a smartphone.
Videos are beneficial in that they give prospective patients the opportunity to see you in real life. This helps them get to like, know, and trust you—the three keys to marketing success.
5. Hire a Health Writer
If you have absolutely no time (or desire) to create your own content, yet realize that it can improve your ability to be found online by patients who are searching for your services, yet one more alternative is to hire someone like me to handle your content for you.
Should you decide to take this route, take a look at my post about the questions you should ask this person first. I’ve also posted about some of the most common mistakes business owners make when hiring a freelancer. Hiring the right freelancer is like hiring the right employee. You need to put in the work up front to make sure they’re a good fit.
I hope all of this helps you keep up with your health content while also keeping up with your patient list! And if there is anything I can do to help, feel free to reach out!