One question I hear from potential clients is, "Why does the content on my website matter so much?"
This basically translates into, "Why should I spend my hard-earned dollars paying you to update the wording on my online sites?"
Look, I get it. You only have so much money to spend on your business and, if you're like me, you want to save some too.
That said, having quality content on your website can really impact your business. And here's how:
1. It affects your search engine rank. If your business doesn't appear within the first few results when a potential client searches for you using search engine sites like Google and Bing, you're essentially non-existent.
In fact, data provided by Impact, an educational resource geared toward helping companies increase their success, websites appearing at the top of the list wind up getting 42 percent of search-initiated traffic. Come in third and that drops to just 8 percent.
This is where good content comes in. Not only does it push you higher up on the list via the use of search engine optimization (SEO), but regularly posting on your blog will improve your rank as well.
2. It's often where potential clients get their first impression of you. Have you ever gone to a website and decided not to do business with a company based solely on what you see?
If so, you likely already understand how important it is to have a site that establishes you as a professional. Specifically, a professional who cares about his or her online appearance.
Your website is often the first thing potential clients see, which means that they will use it to develop their impression of you and your business. The content on that site can either help or hurt that image.
3. It establishes you as an expert. The better your content reads, the more your target market will look to you as an expert in your field or industry.
In fact, that's why a number of my clients have paid me to ghostwrite their books. Simply being a published author improves their credibility as well.
So, the question you have to ask yourself is, when looking at the content on your website, does it portray the professional that you are?
If it doesn't, then it may be time to redo it because it can potentially hinder the success of you and your business if you don't.